Constructing an Accessible Medical Marketing Kit

In order to further maximize a Web site’s marketing potential, cosmeticSEO.com develops client Web sites with the following design principles and standards in mind:

• Accessibility: A principle of design that requires Web sites to be constructed in a way so that everyone can functionally use your Web site regardless of their physical ability (whether they are visually, audibly or intellectually impaired) or by their choice of screen rendering (different browsers, connection speeds, etc.).
• Usability: A second principle of design that champions ease-of-use for every end-user. Users should be able to “get it” the first time. By “getting it”, we mean your visitors should understand your service offerings, your greater message to the Internet community and your Web site’s general navigation schema.
• Findability: Seemingly most important to Web site owners of today, findability details the metric of how easy it is for specific content to be found and extracted from your Web site’s markup - whether being performed by a human or robot. In this manner, findability can be thought of much the same as crawlability, or the ease with which search engine bots “crawl” through your Web site’s front-end code.

CosmeticSEO.com takes pride in creating and re-designing cosmetic surgery and specialized physician practice Web sites so that they are optimized in each of these three areas. That being said, we often find that most Web site design and search engine optimization firms ignore accessibility as a superfluous recommendation when designing and developing Web sites for their clients.

Without the proper attention given to a site’s accessibility, a site will not render properly or even function in different Web browsers, with different screen resolutions, and with or without different extraneous plugins.

What does this mean for a practice with an inaccessible Web site?

Because there is no standard end-user on the Internet, a Web site that is poorly designed in regards to accessibility risks the chance of turning hundreds to thousands of visitors away due to improper functionality or display.

CosmeticSEO.com rigorously checks for all known accessibility issues and validates that each Web sites constructed works properly in today’s popular Web browsers. We also keep disabled end-users in mind and strive to meet all guidelines as outlined by the WCAG (Web Content Accessibility Guidelines).

An accessible, usable, and findable Web site is just one of the services cosmeticSEO.com offers in its comprehensive, custom medical marketing kit.

Please visit our cosmetic surgery marketing services section for more information on our Web site design and re-design services.

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