Advertise Your Humility in Vain Industry

Upon hearing the recent news of Kiwi plastic surgeons giving a Fiji boy who was badly burned in a petrol fire free skin grafts and reconstructive surgery for his injuries, medical marketers should seriously consider leveraging the charitable deeds that doctors perform in favor of their specialized medical practices.

This, in a sense, is the good deed paying itself forward for the original chariteers.

Granted, doctors themselves need not shout about their do-good nature from the roof tops, but they can and should enlighten a marketing firm about any and all such cases that they happen to take as pro bono or those merely undertaken “for a good cause”. Such humility is a virtue in our society and it shows potential clients that these physicians truly have a passion for what they do. By utilizing skills and expertise for something other than personal and monetary wealth, cosmetic surgeons can show the world that their vocation has become more than a career, it is now rather a meaningful avocation.

Such feature news stories can be elegantly added to a “In the Press” section of a physician’s Web site and can make for spectacular news pieces if such releases are picked up and syndicated by large periodicals or online magazines. Either of these outcomes would increase the flow to one’s specialized medical practice Web site and can be a prime source of new patient referrals.

To find out more about advertising your medical brand on the digital forum, or to learn how to market your practice in today’s new media distribution channels, contact cosmeticSEO.com or continue browsing through all of our services in our customized plastic surgery marketing kit.

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