Are Your Web Marketing Efforts Reaching Everyone?

With only around half of the residents of large metropolitan cities currently having broadband access to the Internet (see: “Big Divide in Internet Access“), it is of utmost importance that those who are ready to contract a Web site pay special attention to maximizing the audience for which their media will reach.

Because of this aforementioned connection divide amongst the nation’s populace, it is with best intent that plastic and cosmetic surgery Web sites be developed so that they are accessible to those Internet users that connect with slower-than-broadband speeds.

Efficient coding and well-thought-out development practices that adhere to Web standards, coupled with intuitive information architecture will lead to the construction of a Web site that can be accessed by virutally anybody.

Tips for maximizing the target audience that your Web site can reach include:

• minimizing large file-size Flash components and Flash Web sites in general
• cutting out any reliance on the hotlinking of images or files
• removing nested table structure that typically inserts images into a page’s structural markup
• externalizing and ‘packing’ stylesheets and scripts
• avoid reliance on heavy imagery - use JPEG or PNG for photograph quality images, GIF for graphics and icons
• support a high text to code ratio

By following these heuristics, page load speeds will dramtically increase. If a user has to wait more than a few seconds for a page to fully load, then there is a high chance that they will leave that Web site altogether.

Think about your browsing behavior. What is it that you do when you encounter slow page load times, or are waiting longer than five or so seconds for a page to complete its processing?

In order to convert a Web visitor into a potential/interested customer, page load times must be at optimal levels and blazing fast.

For more information on how you can improve your Web site’s efficiency and marketing effectiveness, contact cosmeticSEO.com or continue browsing through our service offerings in our plastic surgery marketing kit.

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