Blogs and Social Media Crucial for Cosmetic Surgeons

Currently, Technorati, the self-proclaimed “recognized authority on what’s happening on the World Wide Web,” is tracking over 100 million blogs and over 250 pieces of social content. Those numbers alone should immediately tell you a few things about the Internet.

The World Wide Web is no longer a passive place. There are droves of Internet users who publish content on a regular basis. Dialogs and articles can be found on just about any given topic. The social arena that is commonly referred to as Web 2.0 is growing faster than anyone could have ever expected. If you, as a specialized physician or cosmetic surgeon, are not taking advantage of blogging platforms and social media portals as a marketing opportunity, chances are, one of your competitors is.

Blogging is the foundation for easily publishing new and fresh content. This is what search engines crave. A blog that is implemented on a standards compliant, search engine optimized Web site and makes use of proper keyword usage and effective Web copyrighting is a recipe for SEO success.

When surveying the landscape for new avenues to market your medical practice, be sure to take a look at opportunities found within social media marketing as well. Subtly selling your services by providing your expertise to communities that feature your key client demographic will promote visibility better than television, radio or periodical ads could have ever hoped to.

You know the numbers. Over 100 million blogs, and over 250 million social media tags. It is too late to be an early-approacher, but it’s time to jump on the bandwagon before you get left behind forever.

For more information on how plastic surgeons can leverage blogs and social media outlets to market their cosmetic surgery practice, contact cosmeticSEO.com or browse through the entries on our Advanced Internet Marketing for Cosmetic Surgeons Blog.

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