Celebrity Trend Scams in Cosmetic Surgery Industry

Upon hearing the latest news of a supposed new trend for ’shoulder liposuction’ procedures amidst the cosmetic surgery industry, a few red flags were raised at cosmeticSEO.com.

You see, we like to report on new patterns that emerge in requested procedures in order to give plastic and cosmetic surgeons original and innovative marketing ideas to help promote their practices - but ’shoulder liposuction’ just seemed a bit off to us.

This piece of buzz news came hot off the presses from the blog section of MakeMeHeal.com, a plastic surgery enthusiast Web site. MakeMeHeal.com quotes a New York surgeon that claims that there have been heightened requests for liposuction around the shoulder areas from patients who wish to achieve the skinny upper body look made popular by celebrities such as Madonna and Keira Knightly.

The validity of this is quite hard to prove, however.

A California based surgeon countered by saying that in the thousands upon thousands of consultations that he handles per year (and has handled in the past), not once has he every heard a request for shoulder liposuction - nor does he expect to anytime soon.

Such difference in opinion among surgeons can only lead us to speculate about the authenticity of this ‘trend’. While it is great to be an early-approacher on marketing initiatives, one has to be careful about wasting their time and money if their endeavors will ultimately prove fruitless in the long-run.

This is the reason why we at cosmeticSEO.com are so adamant about blogging for cosmetic surgery practices. Little overhead is required to publish content on a daily basis when a blog or rapid content publishing system is implemented on your Web site. The benefits of a single, traffic producing post far outweighs the cost of the initial development process tenfold.

For example, you can easily run a report about shoulder liposuction and your opinion on its validity in a manner of minutes. You might mention that if requested you would gladly look into performing such treatments. A blog post like this requires hardly any time to author, let alone publish. If the trend is fabricated, no harm, no foul. If the shoulder liposuction trend is authentic, your blog therefore becomes one of the first vital sources of information on the Internet about this procedure. Whether you still plan on delivering this as a service offering at your practice is nigh - you have just increased your online visibility either way.

Shoulder liposuction may very well be a marketing ploy spun by the PR departments of the few doctors that offer such treatments; by those who represent the skinny armed celebrities themselves; or it may not be a marketing ploy at all.

Whatever it is, the real point of this post is to advocate the importance of low-overhead marketing techniques that can help you capitalize on these potential buzz-item pot-shots.

For more information about plastic surgery marketing and how you can increase the online visibility of your cosmetic surgery practice, contact cosmeticSEO.com.

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