The Dynamism of Women in Plastic Surgery: Studying the Target Demographic

As the numbers of cosmetic procedures continue to increase every year, the same can be said for the frequency of women who undergo such surgeries. This correlation is a direct statistical relationship, as women make up the prime demographic of those who seriously consider and go-through with these aesthetic and/or reconstructive procedures.

While each woman’s motivation for going under the knife may vary, one can not deny the figures that point to the societal pressures of staying eternally beautiful and young. Dr. Ailish Carthy of Cosmedico reports that the demand for breast implants and uplifts has increased by over 60 percent in the last twelve months. Couple this with soaring frequencies of wrinkle filler injections and non-invasive fountain of youth type procedures and one can see this speculative theory pan out to true reality.

Regardless of moral objections from few, there seems to be a large shift in the paradigm of the general populace that views cosmetic surgery as an individual’s sole decision. If one wants to sculpt or alter their body for aesthetic and/or societal benefit, then that is a personal and individualistic decision that one must make and feel comfortable with alone.

Popular thought seems to think that such surgeries enable women to bring a “boost” back into their lives. Such a boost can benefit them in the job hunt, improve their self esteem, or please a spouse in their married life. Dr. Carthy also says that she has seen an increase in women in their sixties coming in, or those who are around middle age. These women have completed their self-less era and want to get a part of their old figure back.

Whether women undergo surgery to please the men in their lives, to escape strict societial standards, or to revive their long lost youth, the frequency with which these cosmetic procedures are had continues to increase every year.

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