Making it Easier on Your Patients

While it may seem that your Web site’s call-to-action solely should be to get as many of your visitors into your practice for in-house consultations, there are various other things your cosmetic surgery practice Web site can be used for - especially in terms of measuring the effectiveness of your online marketing campaign.

For some Web browsers, phoning for an actual appointment or sending an email to a rather anonymous address (e.g. info@________.com) is too unappealing for them; contact forms, at times, can seem both arduous or just not enough.

With these things happening rather frequently on the Web, you’ll find your traffic increasing but with little conversions. Visitors are getting to your site and reading your content. That’s great; but what else can you do to grab those click-shy browsers and corral them into your practice door?

What I find helpful is the placement of hard-copy consultation material on your Web site available for download. These can be patient information forms, extraneous information, recovery charts, etc. The beauty of this methodology is that if these patients utilize these forms yet fail to make the call or fill out your Web form, they still have a remnant of your practice name in their possession - aside from a temporary internet file or tracking cookie.

So, bottom-line: offer downloadable materials on your site in various file formats, emblazoned with a graphical header or footer, that can help indecisive patients come to action.

For more information about cosmetic surgery marketing or how you can improve traffic to your practice Web site, contact cosmeticSEO.com.

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