Males and Plastic Surgery: Special Considerations

Aside from the key physical differences between men and women, each gender also has differing psychological and cognitive needs that plastic surgeons must be aware of.

Dr. Dickie of the Bahamas Weekly recently posted an article that discusses the much overlooked aspect of a male patient’s needs when considering cosmetic surgery.

Key points of his article follow:

• Men think more about the financial costs of a given treatment or procedure. Their mentality here mirrors such decisions as buying a car or making a large purchase. Quell this anxiety by being upfront about costs and financing options immediately.
• While it may seem like you have gone over every minute detail about their selected procedure - go over it again. Be sure that your male patients have a comprehensive understanding of their treatment. Don’t nix the particulars.
• The above rings especially true in the recovery phase. Men are socialized into being ‘tough’ creatures. They may not follow your directions of easing back into life’s natural motions as you have so often told them. How can you get them to better adhere to your advice?
• Be sure your male patients are setting realistic expectations for their surgery. Though it be no fault but their own, you still do not want them to feel slighted in any way by your practice.
• Remember that you are the expert in these matters. It is your job to lay down the authority when it comes to aesthetic surgery.

With that being said, how are you differing your communication between the genders?

At cosmeticSEO.com we find the online forum extremely easy to switch vantage points. Because of the Internet’s inherent rapid publishing capabilities, surgeons can easily and quickly promote sections of their Web site or blog to deal primarily with a single gender.

For more information about marketing cosmetic surgery to men, continue reading the articles in our plastic surgery marketing blog.

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