Market with Knowledge, Not False Expectations

With news circulating about unrealistic cosmetic surgery advertisements getting the ax around the globe, we at cosmeticSEO.com would like to take the time to discuss a marketing methodology that not only shows positive results in the digital forum but is also a wholly ethical approach for the plastic surgery industry.

For far too long, advertisements in this industry have showcased false before and after photos or all-too-perfect “photoshoped” models, leading patients to expect unrealistic results post-surgery. These socially-manipulative ads are of no benefit to either you or your patient as they act in a counterintuitive fashion to the credo of a practical and ethical physician.

Not only is the imagery of cosmetic surgery advertising under close scrutiny as of late. Posters and prints advertising “Lunchtime Facelifts” and other similar tag lines simply provide no real world parallel and can be thought of as false advertising in the most primitive of senses.

Both the unrealistic photographs and the fabricated yet catchy tag lines will only hurt your patients’ when their expectations are not met. Instead of these all-too-common forms of marketing, cosmeticSEO.com recommends opting for the less-traveled path of providing avenues into your practice via free information exchange.

One of the most efficient ways of marketing products in our “Internet as a platform” society, free information exchange - when coupled with rapid content delivery and production - can become the marketing cornerstone for your cosmetic surgery practice.

And the best part of it is that you can do it all through a consolidated online campaign, which in today’s world is more cost-effective and wider reaching than print, radio and television ads combined.

For more information about cosmetic surgery marketing, contact cosmeticSEO.com.

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