Note to Surgeons: Medical Aesthetics Company Reporting Record Revenues

What does it mean for the cosmetic surgery industry when a medical aesthetics company such as Artes Medical posts figures of an $1.1 million increase in revenue for the last fiscal quarter?

In the broadest of terms, such a report shows that cosmetic surgery continues to gain popularity, especially in that of the noninvasive and injectable treatment areas. Even amidst our current economic slump, interest in cosmetic procedures such as Botox and wrinkle-fillers is constantly on the rise (See Marketing Cosmetic Surgery Amidst Sagging Economy).

Medical companies like the one named above are seeing expanding sales numbers and are not afraid to thrust millions of dollars into marketing initiatives in order to promote their products and services. They find it integral to vie for the general public’s desire to beautify itself and stave-off the dreaded effects of aging.

It is obvious that the ‘want’ for cosmetic surgery is out there, even when the masses claim they are just getting by. Effective, influential and pervasive advertising is key in such a time.

Be sure to market the products and services you offer by utilizing their common, popularly heard brand names. Discuss and and try to rank for products and services that are generating buzz in the press. Doing so can increase the frequency with which your Web site is visited and in which said visitors will convert to clients / patients. Think of it as traveling in the current of a jet stream. You too will pick up traction and speed by following the success of others in related industries.

Take it from Artes themselves, who claim that the growth in their second quarter sales reflects the positive impact of ‘robust Internet marketing programs’. One can not deny the effectiveness of professional level online marketing.

For more information on cosmetic surgery marketing and how you can fine tune your medical practice for optimal marketing effectiveness, contact cosmeticSEO.com or continue browsing through the entries in our plastic surgery marketing blog.

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