Our Economic Forecast for Plastic Surgeons Validated

Ten days ago, we at cosmeticSEO.com posted yet another economic outlook for plastic surgeons, reporting that despite the country’s current “recession”, the cosmetic surgery industry continues to thrive - especially in the areas of non-invasive, non-surgical procedures.

Now, today, CBS of New York and Chicago  are featuring exactly the same reports on their Web sites, reporting the same industry statistics of last year as we did, highlighting the divergent course that the industry is taking from the rest of the economy.

Notable information supplied by CBS includes:

• Increased competition between products, dropping costs for both patients and doctors
• 4 million procedures for filler based services last year
• Lower prices mean less apprehension regarding costs of procedures
• Topical anesthetics make procedures less painless
• Expected cost of dermal injection is $400 - $500 per injection

With these things considered, plastic surgeons need to reformulate their marketing materials - especially their Web sites - in order to take advantage of the search queries being placed on a daily basis for information about non-surgical and injectable procedures. Your Web site, that may only be 2-3 years old, that heavily relies on surgical and more traditional procedures as its main content is not pulling in relevant traffic anymore.

Contact cosmeticSEO and our plastic surgery marketing team for more information about generating content to target these non-invasive procedures and to reconstruct your Web site to reap the benefits of high-traffic keyword phrases.

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