Physician Blogging Revisited: Keeping With the Times

Not a week goes by at cosmeticSEO.com where we don’t stress the importance of adding fresh, new content to your Web site on a regular basis. The easiest way to do this is to make sure that you have a blogging platform implemented for your medical practice - and even better if it’s installed in a subdirectory on your primary domain.

Blogs are a quick and easy way for you or your marketing firm to add pages upon pages of content on a frequent basis. One reason why we stress the importance of this so much is that you, as a plastic surgeon or specialized physician, can take advantage of timely happenings in the healthcare world.

For example, The UK Telegraph just ran an article earlier this evening about a new cosmetic laser procedure that can potentially reduce wrinkles by half. Regardless if your practice will ever use such a procedure or you feel that you’re thoroughly satisfied with the treatments you offer your patients, you should still plan on discussing such relevant issues with the larger Internet community. People will undoubtedly be looking for more information about this topic, especially other journalists who aim to syndicate sources of newsworthy content. It is of great benefit to your online presence to aggregate this news as quick as possible and to give your expert opinion on the matter. The sooner you can break this story on your blog (and don’t think just because it’s a blog it’s not important - it’s still coming from you - a high level professional), the sooner you have a chance of appearing not only in top positions on the search engines for this new query [the cosmetic procedure], but you now also have the chance to get your blog or your quotables scraped by journalists, bloggers, and any other media source that considers the Internet a viable and reputable place for information exchange. Nowadays, that’s just about everybody.

We know it’s hard to fit blogging into the daily schedule of a busy specialized surgeon. Even staying up to date with the latest cosmetic treatments and procedures is a difficult request. For those two reasons, we at cosmeticSEO.com provide our clients with frequent blog content written for you on a weekly or bi-weekly basis. More information about our plastic surgery marketing services can be found in our cosmetic surgery marketing kit or by browsing through our blog archives.

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