Physician Reputation Management: Protect Your Medical Practice

The quick and easy publishing process that is now available to nearly every Internet user is, without doubt, a sharp and powerful double-edged sword. When used properly, self-promotion of your cosmetic surgery or specialized physician practice is both possible and effective. Yet, this “click of a mouse” publishing can also hinder your practice useless if leveraged maliciously by unhappy clients or unethical competitors. If the latter of these situations has happened to your name or your medical practice, or even if you fear that it may happen to you in the near-future, there are high-level steps that you can take as a physician to prevent and reverse such juvenile tactics on the digital landscape. Physician Reputation Management can protect your plastic surgery or specialized medical practice while simultaneously raising positive brand awareness and market presence.

Case in point is the latest legislation in the state of New York where doctors charged with misconduct by the state Health Department will have their names made public and available to the general population. While this is a step in the right direction for patient safety, it does not account for any skewed public opinion resulting from the individual cases of wrongly accused physicians or physicians that share or have similar surnames than those that have been charged. Because this patient safety bill reveals the names of all probed rather than “guilty” doctors, such physician reputation management is of great importance for the medical industry.

It is of utmost importance that you as a plastic surgeon or specialized physician allow a large representative sample of your patients dictate the objective feedback about your procedures and their experiences with your medical practice. By creating controlled and open forums of communication, specialized surgeons and physicians can take a preemptive approach to garner “good” feedback and reputation rather than waiting for a single unhappy anomaly to spread false information about your medical services.

For more information on physician reputation management and how you can protect your specialized medical or cosmetic surgery practice, contact cosmeticSEO.com or browse our related services in our customized plastic surgery marketing kit.

References:
Patient safety bill reveals names of probed doctors. Newsday. June 24, 2008.

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