Plastic Surgery for the Bride… and All Her Maids

Earlier this month, we took a close lens to various types of unconventional advertising methods.

As the end of July is upon us, we felt that it would be wise to revist this topic and to further discuss how such bizarre trends can help when promoting plastic surgery or specialized physician practices.

It seems as though the market is ripe for creative and innovative advertising ideas as we have seen some strange trends appearing in the cosmetic surgery industry. Plastic surgery bazaars, off-shore cosmetic marketing, couples marketing, and now bridesmaid party treatments are taking the limelight in our aesthetically focused society.

The New York times recently ran an article on this chic trend on July 24, 2008. Adding to the already extravagant happenings during American weddings, brides are now seen to be picking up the tab to have their bridesmaids undergo Botox and laser treatments before their big day.

As brides and brides-to-be increase in age, many are self conscious about the look of both their skin and their bodies on their wedding day. One Manhattan photographer says that during her duty as a maid, her friend had asked her and four other attendants if they would be open to receiving breast augmentation. They had found a doctor in Los Angeles who would do four surgeries for the price of two.

Marketing to bridal parties can lead to increased patient activity. Such marketing campaigns can be easily integrated if a surgeon currently employs a content management system or blog on their Web site. Marketing across the Internet is a the perfect opportunity to target such trends due to its quick and easy publishing system. More over, with an online advertising campaign you can combine all known media types - graphical, typography, copy, audio and video - to produce evocative, emotional marketing material.

For more information on how you can come up with innovative ideas for marketing your plastic surgery practice on the Internet, contact cosmeticSEO.com or continue browsing through our cosmetic surgery marketing blog.

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