Popularity of Cosmetic Surgery Continues to Increase

At cosmeticSEO.com, we frequently scan the latest news from statistical studies highlighting the numbers of cosmetic surgery procedures performed on a regular basis. We make it our mission to report back to you - the active online community of specialized physicians and plastic surgeons - as these figures are important metrics to look at when planning your marketing and advertising endeavors.

Today, we’d like to share with you some numbers from abroad, broke first by The Irish Times.

It appears that cosmetic surgery is indeed growing more acceptable world wide, with a 35 percent annual increase reported at medical firms across the Atlantic. Breast augmentation was accounted as the most popular procedure followed by rhinoplasty and liposuction. Other notable observations include males taking 20% of all nose jobs, along with a large portion of liposuction and eye-bag removals.

Correlation of such increased activity follows suit with word-of-mouth advertising, the current economical situation and its ramifications, and the small pockets of expert physicians found in other countries.

American plastic surgeons should look to capitalize on this international trend for seeking out cosmetic procedures by marketing “surgery abroad” treatments for their practice. As the American dollar grows weaker, Europeans are finding it reasonable to come to US to receive specialty services, those which include cosmetic procedures.

For more information on how you as a physician or specialized surgeon can maximize your international marketing potential, contact cosmeticSEO.com or continue reading through our daily entries in the plastic surgery marketing blog.

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