Public Favors Specialized Surgeons Over GPs

A new survery reveals that a whopping 80% of Americans would prefer to undergo facial cosmetic or reconstructive surgery from a certified plastic surgeon rather than a general practitioner.

While these figures from the American Academy of Facial Plastic and Reconstructive Surgery may not be surprising to some, this survey highlights a few key items when trying to market your specialized surgical or general physician practice.

Cosmetic surgeons should try to capitalzie on the public’s demand for expert advice when it comes to researching aesthetic or medical treatments and procedures. Expanding your marketing materials to include specialized procedures - including information regarding various types of surgeries, recovery methods and financing options - can, not only, help your practice look like the sole authority for a single treatment in your industry, but it can also aid your pratice’s online presence (if that’s where you choose to provide such information) to achieve higher rankings in the search engine results pages.

General practioners, if they have a Web site, should also provide this information coupled with trust-building content. Trust-building content in this case would reinforce that you as a physician are more than qualified and experienced to perform the treatments that you are marketing. Detailed information about your education, residency and experience is vital to converting interested Web visitors. Also be sure to provide seals and logos of any society or community from which you earned accreditation or certification.

For more ideas on cosmetic surgery marketing or general practitioner marketing strategies, contact cosmeticSEO.com or continue browsing through our plastic surgery marketing blog.

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