Questions Answered by Plastic Surgery Web Sites

As the popularity of noninvasive cosmetic procedures continues to increase, it is integral that plastic surgeons and specialized physicians supply their potential patients with as much information as possible in order to both educate and demystify the cosmetic surgery experience. A marked rise in the amount of Web users and those who use the Internet first and foremost for researching soon-coming purchases instruct us to use all of this information and more as cornerstones when developing your plastic surgery Web site.

The Los Angeles Downtown Times recently ran an article that discussed the questions one should ask before undergoing a non-invasive cosmetic procedure. Such an outline demands deliverables from any physician interested in becoming a source of knowledge on the World Wide Web. Each question should (rather, must) be answered on your Web site if you, as a cosmetic surgeon, are doing everything you believe possible to both aid your patients in the decision making process and to generate a better book of business for your specialized medical practice.

The questions, as referenced above, are as follows:

Who will be performing the procedures?
Be sure to provide detailed descriptions of all medical staff that performs any treatments, whether they are surgical or non-invasive.

How long have you been doing facial injections or using these lasers?
Along with a listing of your medical staff, be sure to also provide lengthy descriptions about each of their backgrounds, including text that includes but is not limited to: certifications, accreditations, education, experience and time spent in residency.

How often do you perform facial injections or laser procedures?
It is a good idea to distribute as much information about your practice as possible. Discuss the major treatments that your practice typically performs on a daily or frequent basis.

Are cosmetic procedures your specialty?
Aside from the look and feel of your Web site, patients should know upon visiting via impelling Web copy and marketing strategies that cosmetic surgery is your main focus and that your are the best at what you do.

What kind of injectables or lasers do you use?
Again, be sure to provide as much content as possible. List all available procedures and any specialty treatments that you have undertaken, even if you only performed it on an as requested basis.

May I see other patients’ before –and-after pictures?
A staple of any plastic surgery practice Web site are images of successful procedures. Because every surgeon typically has a before and after section, be sure to make yours different, engaging and a hook that will get your visitor recalling your practice name when they think cosmetic surgery.

For more information on how to increase the marketing effectiveness of your cosmetic surgery practice Web site, please browse through our various service offerings in our plastic surgery marketing kit.

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