Unconventional Advertising for Promoting Plastic Surgery Practices, Procedures

In a recent article published by the New York Times (Promoting Plastic Surgery, Party-Style; June 27, 2008), the competitive cosmetic surgery industry seems to hold no bounds. At an event entitled “Girls Night Out”, Dr. Scott E. Newman of Glen Head, NY gave more than 40 free consultations to various aged women at a bazaar style soiree which he sponsored. Promoting his plastic surgery procedures to over 200 women who complained of bulging mid-sections and love handles, Dr.Newman also gave trial demonstrations of Botox injections and invited 50 vendors to setup up shop, offering lingerie, purses and other fine goods to his party’s attendees.

Specialized physicians and cosmetic surgeons are doing all they can to market their products and services. This one night, which cost Dr. Newman roughly $12,000, had a rather small target audience of only 200 potential clients. The ratio between money spent and persons touched is a rather expensive marketing strategy and a grossly inefficient return on investment.

The same intimate experience that can demystify the cosmetic surgery industry for patients and also offer a personal back-and-forth between clients and plastic surgeons can be the yield of advanced Internet marketing that leverages the World Wide Web as a platform for greater and more intimate online experiences. In fact, the same investment made in an aggressive plastic surgery advertising campaign will reach more people than an expensive one-time bazaar. What’s more is that a proper utilized cosmetic surgery practice Web site will offer infinite return visits and innumerable new visitor sessions.

While most plastic surgeons have Web sites, not all of these are created equal. Most are not search engine optimized and are not taking advantage of social media outlets and efficient blogging practices. Creating a true online presence is still an unconventional marketing tactic for plastic surgeons because few actually use the Internet effectively for marketing their services and cosmetic procedures.

To learn more about effective Internet marketing for the cosmetic surgery industry and how you can leverage unconventional plastic surgery advertising to your advantage, contact cosmeticSEO or browse through our plastic surgery marketing kit.

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