Use Your Web Site to Pre-Screen Troubling Patients

An interesting article was posted in today’s New York Times that deals with the crop of patients that are the most difficult for plastic surgeons to handle.

These patients most likely find themselves out of luck and out of your office due to exorbitant expectations; thinking that they are the expert surgeon; their quick criticism and whining, etc. - the list goes on and on.

Almost impossible to please these patients, taking on their surgery can cause huge amounts of trouble for you with the advent of the Internet’s quick publishing platforms. A disgruntled patient can bad mouth you or your practice, causing reputation destruction that is not so easy or cost-efficient to repair.

Protect yourself from these trouble patients even before their first in-house consultation.

At cosmeticSEO.com we recommend adding a lengthy (optional) questionniare to your Web site that should be completed before a patient’s first visit. This survey would dig a bit deeper than just finding out what type of procedure they wish to pursue. By gauging the patient’s motivation and personality, you can get a good sense of the type of ‘patient’ they may be.

For more information about how you can effectively optimize your plastic surgery practice Web site, contact cosmeticSEO.com or continue reading through the entries in our cosmetic surgery marketing blog.

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