Video | Your Plastic Surgery Marketing Kit

Welcome to the first installment of cosmeticSEO.com’s plastic surgery marketing series, where we’ll be be going over the key components of a successful plastic surgery marketing kit.

An advertising campaign like the one we’ll be describing is truly an integrative approach that capitalizes on the multi-faceted platform of the Internet.

Follow along with us to find out how you can improve your cosmetic surgery practice’s online visibility by nipping and tucking your way to the top of the search engines.

So, what does it take to get your “brand” or, more over, your practice’s Web site to the top of the search engine result pages.

Since there’s only room for 10 listings on page one, it’s imperative that you take a full-blown, aggressive stance with your online marketing.

The key components we’ll be covering are many. First and foremost, though, is keyword research.

Keyword research entails finding real world queries people are using to search for services and products within your industry. One must be able to think creatively, or laterally in this sense, in order to find those search terms that are popular among the Internet community but have a weak display of matching pages in the search engine indices.

Once you select the keywords for your practices, whether they are long tail, localized or the more general broad queries, we’re then ready to integrate them into your page construction, your articles and press releases and the component we’ll be talking about next… your “Web copy”

What we like to call “Web copy” is actually the readable content of your Web site.

Optimization of Web copy deals with placing your selected keywords in the proper areas of your page, all the while crafting it so that it’s pleasing to the human ear. In this way, the construction of Web copy is as much a science as it is an art.

After mapping the many pages of content that will be featured on your Web site - it’s time to get your hands dirty with lean, clean coding.

Search engine optimized Web site design is of utmost importance to an online marketing campaign.

Aside from making a site usable and accessible - which are two important design componenets that are often ignored by developers - a Web site built for search marketing needs to ultimately be findable.

By developing with Web standards in mind your Web site by default will be extremly friendly to the search bots that continuously crawl the Internet. Couple these standardized development practices with search engine optimized system administration and a high degree of Internet marketing knowledge and your under-the-hood “optimization”, so to speak, will be working at the highest levels possible.

This also applies to cosmetic surgeons who requie Web site redesign, which is essentially a Web site audit and infrastructure overhaul to make a once-spider-unfriendly site very welcoming to search engine bots.

Constructing the online identity of your practice begins with drafting a professional logo.

Since your logo will be the metaphorical representation of your practice. - we at cosmeticSEO.com believe in a consolidated approach for creating your online identity.

We strive to construct a compact, visual representation of the quality and type of service you offer to both your patients and the larger community as a whole.

Once completed, your logo will be able to appear across your stationary, your Web site and your print advertising - enforcing and emphasizing a brand that will be a dominant player in the medical industry.

Link building campaigns have been the topic of much scrutiny as of late.

At cosmeticSEO.com we believe in building links naturally and organically. We do not buy links for our clients.

Firms that typically buy links tend to purchase huge quantities of low quality links that can ultimately hurt your site’s online presence in the long run. The back links that your site has are an important gauge for the search engines to measure the reputability and validity of your Web content. However, these back links must come from valuable, and topically relevant sources. Purchased or paid links in this regard do little or no good for improving your site’s online visibility.

The creation of informative, unique, and newsworthy Web content is where your most important links will come from.

An aggressive online marketing campaign for specialized physicians or plastic surgeons must take advantage of today’s highly popular social media outlets.

The proper use of social portals that house millions of potential patients should play a large part in your plastic surgery marketing kit.

Promoting your medical pratice in relevant, industry specific directories is also a strategy you should employ for Internet marketing.

Like link building campaigns, one must be wary about the directories that your site resides in.

Look for directories that are manually reviewed and offer contextual input to place your site ahead in the search engine result pages.

Search engines highly favor timely news content. By correctly and properly using press releases to speak about newsworthy events happening in your industry or items directly relating to your practice, you can efficiently increase your online presence for even the most wildly-sought after search terms.

Again, press releases must be drafted in a professional and proper manner to have this effect.

For an inexpensive and more efficient way to speak out about your practice, consider blogging about relevant issues on a daily basis.

More over, blogging adds a full page of content to your Web site; thereby increasing both the validity and reputation of your practice’s virtual home.

Maximizing your online presence also deals with maximizing the output channels you use in your marketing campaign.

Turn to audio and video for two platforms that offer infinite publishing options in today’s Web 2.0 environment.

Altough our discussion has thus far excluded traditonal advertising methods, one can not discount the effect of successful, emotional and beautiful print advertising.

Promoting your brand and practice in the proper periodicals can lead to direct patient conversions as well as increased traffic to your new content-rich informative Web site.

The last, and perhaps most underused component in plastic surgery marketing, is reaching out the exponentially growing Hispanic population.

Latinos are the fastest growing ethnic group in the United States and rank first for undergoing the most cosmetic procedures as a minority population.

Plastic surgerons who are serious about expanding their practice need to implement a Hispanic marketing solution.

An aggressive marketing kit for plastic surgeons should ideally contain all of the components that we briefly went over.

Missing just one of these, or not having a dedicated approach with one, is a recipe for disaster when the competitive landscape shifts. And shift is shall.

The Internet as we now it a volatile place. Don’t be surprised if your rankings in the search engine indices fluxate more and more. However you can prevent this by doing everything you can, and doing it right.

CosmeticSEO.com provides all of these services and more for those who wish to undergo a comprehensive plastic sugery marketing campaign.

Daily blogging, professinal writing, and standards compliant Web design are a small sampling of what we offer.

We prepare you with your very own, customized marketing kit so that you can nip and tuck your way to the top of search engines.

For more information, please visit us at www.cosmeticSEO.com.