Just How Important Are Videos in Your Medical Advertising Campaign?

According to comScore, the Internet’s leading provider of statistical data for the digital world, U.S. Internet users viewed approximately 11 billion online videos in the month of April alone. Over four billion of these views came from sites owned by Google, including the most popular video sharing and distributing platform on the Internet, YouTube.

These numbers account for 82 video viewings per Internet user in a single month’s time. If you as a plastic surgeon are not currently taking advantage of digital video and online video publication for promoting your specialized medical practice, your online visibility is only a fraction of what it can – and should – be.

With 71% of the entire U.S. Internet audience being online video viewers, it is safe to say that if your medical brand is circulated amongst the right distribution channels it will undoubtedly land in front of eyes. A statement like this unfortunately does not hold true for traditional advertising methods such as television, print media, and radio – marketing channels that are currently plagued with declining viewers and subscribers.

Aside from the sheer visibility that online video offers, the overhead to create, edit and publish such media types are substantially more cost effective than the traditional channels mentioned. If an online video fails or is deemed ultimately unsuccessful, there is little harm and no foul. However, the same cannot be said for television ad spots or full-size periodical pages which require a substantial budget and unparalleled overhead.

Online videos typically last three minutes and are most popular with the 18-34 year old demographic. Cosmetic surgeons that wish to seriously consider expanding their book of business should look to produce a series of short advertisements that carry an emotional appeal to reach a demographic that is largely the constituent of their potential patient pool.

For more information on how you can leverage audio and video production to market your cosmetic surgery practice, contact cosmeticSEO.com or continue browsing through our Advanced Internet Marketing Blog for Plastic Surgeons.

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