CosmeticSEO.com approaches each new client with a steadfast commitment in creating a truly unique and effective physician marketing research campaign. Our approach is to not look for quick fixes or use questionable tactics to obtain high search engine rankings. Rather, the goal is to employ "white hat", ethical search engine optimization techniques that have been researched, tested and implemented by leading SEO experts around the world. Additionally, by using staff that are highly trained and accredited SEO consultants who work very hard, our team is always learning, but more importantly, truly love what they do.
One of the most important investments cosmeticSEO.com makes in working with doctors is taking the time to truly understand their physician marketing research needs. Building a roadmap for fulfilling these needs is by no means a one size fits all approach – every client is unique in many ways. With that said, be assured of our efforts and due diligence when building a sustainable, long-term internet marketing and brand awareness campaign for your practice.
Where do we start and how does it work?
The initial meet-and-greet meeting assists both sides in understanding the important dynamics involved in undertaking efforts necessary for implementing a targeted and comprehensive online physician marketing research campaign. Topics discussed will include the business drivers and goals of the practice, your current online marketing strategy, along with an in-depth Web site review, if you have one. Shortly thereafter, a determination can be made on what path is needed for putting your practice on the road to a truly effective physician marketing research campaign.
Preferably, the starting point is always to develop a completely new and fresh Web site that may incorporate much of your existing Web content (known as "Web copy"), but also add layers of SEO expertise into the new site at the same time.
In developing a new Web site, it's much more than just giving you a catchy, eye appealing site. That's just the end-user perspective, because behind the scenes are numerous best of breed, ethical, white-hat search engine optimization tactics used in your online physician marketing research campaign.
- Building a true standards compliant Web site, free of code errors, and one that is easily readable in all major browsers, such as Internet Explorer, Mozilla Firefox, Safari and Opera.
- Creating content driven Web copy that is educational for your visitors, yet creates an emotional attachment, ultimately leading to a call to action by these visitors.
- Initiating a harmonious mathematical balance between Web copy content and keyword research phrases.
- Building dynamic link-building campaigns, which add relevancy and authority to your Web site.
- Implementing effective blogging and podcasting campaigns for promoting your site's content to millions of visitors.
- Developing unique, interactive video presentations and using social media marketing channels for further Web site exposure.
- Using effective press release forums for promoting your site's products and services.
- Creating content that is "forum" driven, allowing visitors to post comments, thoughts, and suggestions.
- Lastly, "thinking outside the box" and continuing to expand and broaden your exposure over the Internet in as many avenues possible.
Everyday, these activities, and many more, are implemented for ensuring your custom marketing kit achieves the success you demand. It's what truly makes cosmeticSEO.com different from other firms.
cosmeticSEO Basic Package
- Keyword research and Web copy
- Two article submissions per month
- Introductory link building and social media campaigns
- Three initial directory submissions
- One initial press release
- Two blog entries per week on your primary Web site
Learn More About cosmeticSEO Basic Package
cosmeticSEO Advanced Package
- Keyword research and Web copy
- Three article submissions per month
- Advanced link building and social media campaigns
- Four initial directory submissions
- One initial press release
- Three blog entries per week on your primary Web site
Learn More About cosmeticSEO Advanced Package
cosmeticSEO Premium Package
- Keyword research and Web copy
- Four article submissions per month
- Premium link building and social media campaigns
- Five initial directory submissions
- Two initial press releases
- Four blog entries per week on your primary Web site
Learn More About cosmeticSEO Premium Package