As the fastest growing ethnic group in the United States, Hispanics are a tremendous economic force within this country. As such, Latino marketing for cosmetic surgery procedures is a necessity for physicians seeking to offer services to the estimated 14% of the U.S. population that is comprised of Hispanics.
Traditional marketing channels and avenues have largely ignored the growing Hispanic population, but not anymore as they have quickly become the largest minority group in the United States, with a financial juggernaut to match. Latino marketing for cosmetic surgery procedures requires a different approach; it requires reaching out to an ethnic group and truly understanding their needs, desires, and concerns regarding cosmetic and plastic surgery procedures. Simply having a few phrases or paragraphs on your Web site in Spanish, or promoting your practice by having Spanish speaking employees is not enough. Latino marketing for cosmetic surgery procedures will require an in-depth customized marketing campaign that will effectively "speak" the Hispanic culture, their language, and their emotions.
Considering a campaign for Latino marketing for cosmetic surgery procedures? The following facts and figures should help you say YES:
- U.S. Hispanic purchasing power is at nearly $700 billion and is projected to reach $1 trillion by 2007
. - There are more Hispanics living in the United States, than the entire population of Canada, which is 32.5 million
. - Hispanic advertising by U.S. companies grew 24 percent in 2003, compared with 8.6 percent for the general market
. - By mid-century, one out of every four people in the United States will be Hispanic. The African American population by mid-century will remain at the current rate of 13 percent of the total United States population .
- An IRS report predicts that 1 out of every 10 small businesses will be Hispanic by the year 2007. Today the proportion stands at 1 in 13 and rising
.
What can cosmetic and plastic surgeons expect from cosmeticSEO.com in helping target this vibrant and growing ethnic group? A customized marketing campaign built, implemented, and maintained exclusively for the needs of your practice. Our approach is what makes cosmeticSEO.com truly different, it's our ability to understand your needs, how to fulfill them, and ultimately, make your practice grow.
If your cosmetic or plastic surgery practice is seeking to tap this enormous market, then talk to cosmeticSEO.com about a long-term, sustainable online campaign for Latino marketing for cosmetic surgery procedures.